Question Seven: The 4Cs, Functional Building Blocks and Cisco’s S.O.C.I.A.L Approach

Week Seven Questions:

What are the Four C’s and why are they important to Social media and social networking?

What is Cisco’s S.O.C.I.A.L approach?

What are personal knowledge networks and how they be developed for personal and organizational advantage?

Social media is like a snowball rolling down the hill. It’s picking up speed. Five years from now, it’s going to be standard.                                                                                        – Jeff Antaya

This week I will be answering the above questions  about The 4 Cs, Functional Building Blocks and Cisco’s S.O.C.I.A.L Approach. What they are, why they are important to social media networking.

Cook’s 4 C’s of social software are:-

Communication – Platforms that allow people to converse with each other in both formal and informal communication. Tools that are used for this in areas such as; Knowledge management, Business Intelligence and Project Management.

Collaboration – Tools that encourage the sharing of information in a formal manner, with people working towards defined goals and within an organised structure.

Connection – Tools and platforms that allow for the connection of individuals in a networking environment.  The connection can be through the means of people, or through a connection of content.

Cooperation – Platforms and tools that are used by people for the sharing of information. Informal means of sharing, where benefits are maximized as more employees utilize and contribute.

Niall Cook’s 4 C’s model was introduced with the Enterprise 2.0 book. The model presents the interaction goal, the strength of the relationship and the scope of the message.


Source: Emanuele Quintarelli retrieved from http://www.socialenterprise.it


 The 7 Functional building blocks:


Source: 7 building blocks of the social web retrieved from http://www.slideshare.net by Audrey Carr

Identity: Information that focuses on personal information/ content or stories that often relate to the users on an identity level. Carson Reider says identity represents “the extent to which users reveal their identities in a social media setting”

Presence: This block refers to being able to know someone’s presence virtually through status updates or their online status.

Relationships: This block represents a connection between two or more people through online chats, blogging, commenting, sharing information etc.

Reputation: The reputation block represents a sense of identifying  one’s status or others in a social network.

Conversation: This block refers to the extent on which people communicate online for example using chats, snapchat and hashtags.

Groups:  This block is represented by e.g. the public, social, private groups and lists found on social networks.

Sharing: This block represents the distribution of information through social networks which has become the fastest means of sharing information.

Cisco’s Social Approach

Cisco’s Social Approach which is well known as brand journalism. The social approach guides employees and the companies on how to use social media networks to their own advantage.

Scalable – To train and empower employees

Open –  encouraging the company’s executives to participate in an open and transparent manner

Consistent – showing commitment to on going conversations with the audience

Intuitive – providing easy to navigate web and social experiences, making it easy to connect with the brand

Active – sustaining conversations through the creation and sharing of informative and interesting content

Limitless – target the market’s considerations by tailoring a plan based on the executive’s comfort level


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