How can small businesses and non-profits use social media? To what ends?
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you”
We can all agree that social media has become a really big part of our lives…if you’re not on Facebook, instagram, snapchat etc. then according to society you’re pretty much living under a hole. It has also become a big part of the business world from small businesses to big organizations. Nowadays businesses are now using social media as a means of advertising jobs, products and sales as well as the business itself. Social media has now created a platform for people to get to know the business as well as giving the business a chance to get attention and make themselves known. It can also be used as a means of communication between the employers and employees. Small businesses and non profit organizations have increasingly become social over the past few years most of them through the use of facebook, twitter and snapchat. An article by James Kosur says that 90% of small business are now using social media and only 10% are still struggling. “Small businesses understand they need to go where their audience is. Participating, networking and being found online is extremely important today in growing their business, so it’s not surprising that they are embracing the channel,” said Pamela Springer, CEO of Manta.
Non-profit Consultant and Author of Beth’s blog, one of the most popular blogs about non-profits and social media. “The role that it can play really well is engagement, especially donor engagement and donor retention, getting people to pay attention and capturing their attention”. Often we notice that non profits organizations are not as active on social media compared to big organizations that have either a social media team or employees that are forced on that. It is a challenge for non profit organizations to have a social media team that is always active all the time because of the finances needed to pay the staff, the only way that small businesses or non profit organizations can have a social media team is through volunteers who will be committed to the job.
Even though non profits organizations use Facebook, twitter etc. most non profit organizations communicate with their volunteers and donors through the use of email and websites which is the most effective way.
Strategies for small businesses and non profits organizations to using social media:
There are ways that small businesses and non profit organizations can use to make social media more effective such as interact with relevant pages and pages, great behind the scenes content, post thank you messages to sponsors and volunteers, highlight donor of the week, funding campaigns, include images in your posts, mobile apps, join more social networks, follow up and communicate with your clients, advertise your business more.
source – www.casefoundation.org
Where do you think small businesses and non profit organizations be in five years time?